Email automation and improving email list:

Email automation is a powerful tool for businesses, enhancing efficiency, personalization, and customer engagement while providing valuable insights and scaling effortlessly with growth. By automating your email marketing, you can ensure consistent, timely, and relevant communication that drives conversions and builds stronger customer relationships.

Why is it so important?

automation is like the glue that puts the perfect sales funnel together. And with email automation for email marketing purposes, this couldn't be closer to the truth. not only can it segment and personalize to your audience, but a well automated sequence allows you to overdeliver when neccessary and above all, allowing you to work whilst you sleep.

What resources do I use and how do I gather our email lists?

For an effective sales funnel, the stage of getting a viewer's attention is often seen as the most important stage. Why?

Well, without someone's attention, getting them interested, growing desire and achieving the positive solution for viewer goes out the window.

That's why using short form questionnaires, quizzes or something light like this will enable your email list to grow indefinitely.

For my resources, google forms and linked google sheets gather email addresses before using Zapier to integrate my data with my email automation resource in mailer lite. Meaning when people submit the form and give their email, they get sent right through to the automation.